- ONLINE SHORT COURSE
- 6 WEEKS (6-8HRS/WK)
- $2,800
- START:
Master the craft of product management from real-life product leaders
In this short course, you will learn about the key principles of mastering product management, how to validate product opportunities and how to craft an influential product strategy and win over your customers when you launch.
Product managers require a breadth of knowledge and skills to interpret and understand customers' needs. They lead designers and developers to create valuable products to achieve business goals. They also promote the sale of that product, measure its growth and manage its ongoing commercial success.
Product managers are in high demand right now. Commanding a 22.3% job growth rate* over the next five years.
*Seek, 2023
Who should enrol
Early- to mid- career professionals
Early- to mid-career professionals with some product experience or who work with Product Managers or teams who are seeking to round up their skills by mastering the core principles product management and product strategy.
This short course is also suitable for professionals who want to transition into the role of a product manager by understanding the role product management plays within a business.
Why study the Product Management short course?
Be confident to lead product discovery and delivery in any company
Build desirable products that customers love
Future proof your career with expertise from leading industry experts
What you will study
Nurture a growth strategy for teams by developing compelling products that appeal to consumers, increase market share and generate revenue.
Learn to position products as the main driver of customer acquisition, activation, satisfaction, retention and scalable expansion, and provide innovative product experiences that drive customer loyalty and retention.
Learn how to fill the gap in markets and the possibility for identifying new or significantly improved products from emerging trends.
Define the product viability and business potential of a specific product to determine its relevance and interest to target buyer personas and audiences.
Learn how to plan compelling product ideas to invent products that will function as the customer expects through brainstorming, sketching and exploring a range of possibilities.
Determine market validation and effectively communicate your product ideas depending on your business model.
I'm thrilled to have collaborated with the team in creating this exceptional course. Throughout this program, you’ll learn the mindsets, processes and tools product managers use in a product-led company. You’ll acquire practical skills hiring managers look for when hiring their teams. And you’ll walk away with a product perspective that helps you advance further in your career.
David Wang
Subject Matter Expert
Frequently asked questions
Live sessions are an important and valuable part of the Melbourne Business School Online learning experience. Whatever the form of the live session, whether a lecture, a panel discussion with experts, working through relevant case studies, or receiving a practical demonstration of a tool, each live session is purpose built, interactive and highly beneficial to attend live.
Specific dates and times for regular 90-minute synchronous sessions are currently being finalised and will be released as-soon-as-possible.
No, there will be no pre-course work requirements. There will be an orientation module in the first week of the course, which we strongly recommend you work through to set yourself up for success in the program.
Every short course will start with an orientation module that opens at 3pm (local Melbourne time) on the Thursday prior to Monday’s official course start date.
Melbourne Business School Online will release the first module of the course at 9am (local Melbourne time) on Monday of the course start.
Melbourne Business School Online will accept enrolments up until 12pm mid-day (local Melbourne time) on the Monday (start date).
Melbourne Business School is jointly owned by the business community and the University of Melbourne. Melbourne Business School is the approved provider of a range of University of Melbourne degree programs. This short course is not delivered on behalf of, or by, the University of Melbourne, and does not provide credit towards a University of Melbourne degree program.
Yes, there will be an assessment component which will enable you to further build on your skills throughout the program.
Our short courses are ideal for anyone looking to improve or upskill. The course is suitable for learners from a variety of backgrounds, with interest in exploring product management. All you need is a laptop and internet connection!
This course is highly immersive. You will be able to interact with a network of likeminded peers via a mix of peer-to-peer discussions and live online sessions.
Upon successful completion you will receive a Melbourne Business School Certificate of Completion. Your certificate takes the form of a shareable digital badge. This provides you the opportunity to showcase to the world your newly acquired skills and serves as a digital record of your achievement.
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