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  • Online Study
  • START: 17 APR 2023
  • 6 WEEKS (7HRS/WK)
  • $2,800

Develop a deeper appreciation of the world of digital marketing

Gain an immersive deep dive into the world of digital marketing with the Melbourne Business School Online Digital Marketing Strategy short course. Be equipped with foundational skills to plan and execute a successful digital marketing campaign. It’s a comprehensive, but high-level look at the world of digital marketing.

Topics include creating customer profiles/personas, organic and paid media strategies and campaign execution and measurement. At the end of the course, learners will have the opportunity to plan and develop their own digital marketing strategy aligned with their business goals.

The course content has been built in collaboration with industry representatives including REA, Tourism VIC, HubSpot, as well as talented subject matter experts from a variety of backgrounds and career experiences.

Who should enrol

Entry-to-mid level learners

The Digital Marketing Strategy short course brought to you by Melbourne Business School Online is designed for entry-to-mid level learners from all professional backgrounds and locations, who may want to kickstart a career in digital marketing, or simply want to gain a deeper understanding of digital marketing strategy fundamentals to augment an existing professional skillset. 

Why study the Digital Marketing Strategy short course?

Gain the confidence as a digital marketer to meet the changing digital landscape

  • Practical real-world digital marketing skills you can apply in your role now and in future  
  • Develop a broad, yet in-depth understanding across campaign strategy and digital channels, and know when to apply them  
  • Career and industry relevant -  co-created by top academic minds and industry leaders

Navigate your way through any digital marketing campaign, strategy, or meeting

  • Students can adopt techniques and tools to confidently dissect and interpret digital marketing plans and results  
  • Learn to communicate plans and performance with various stakeholders within the business

Learn to apply the relevant digital marketing tactics and techniques depending on your business objectives

  • Learn how to plan, launch and execute a successful digital marketing campaign  
  • Establish goals and campaign objectives and learn to be able to measure and track campaign performance

What you will study

Develop broad understanding of the digital marketing landscape, as well as the importance of your customers.  

Learn about messaging and how this fits in with your marketing funnel.

Deep dive into content marketing and how to leverage organic and paid media channels.  

Gain knowledge of social media channels and tactics, including setting up social media campaigns. 

Learn to plan and launch a digital strategy, including measurement tools and techniques.

Develop the frameworks to set up a successful career as a digital marketer.

I'm excited and honoured to be involved in this course. Not only will it equip participants with valuable knowledge, it will help to instil a mindset beneficial to any digital marketing or growth initiatives they are involved in.

Tim Withers Le Chat
Program Facilitator

Tim Withers

Frequently asked questions

Live sessions are an important and valuable part of the Melbourne Business School Online learning experience. Whatever the form of the live session, whether a lecture, a panel discussion with experts, working through relevant case studies, or receiving a practical demonstration of a tool, each live session is purpose built, interactive and highly beneficial to attend live. While dates and times may be subject to change, the current live sessions are scheduled as follows:

  • S1: Monday 17 April (6:00 – 7:00pm AEST)

  • S2: Monday 8 May (6:00 – 7:00pm AEST)

  • S3: Monday 22 May (6:00 – 7:00pm AEST)

Please note, live session times may be subject to change.

No, there will be no pre-course work requirements. There will be an orientation module in the first week of the course, which we strongly recommend you work through to set yourself up for success in the program.

Every short course will start with an orientation module that opens at 12pm (local Melbourne time) on the Thursday prior to Monday’s official course start date.

Melbourne Business School Online will release the first module of the course at 9am (local Melbourne time) on Monday of the course start.

Melbourne Business School Online will accept enrolments up until 12pm mid-day (local Melbourne time) on the Monday (start date).

Melbourne Business School is jointly owned by the business community and the University of Melbourne. Melbourne Business School is the approved provider of a range of University of Melbourne degree programs. This short course is not delivered on behalf of, or by, the University of Melbourne, and does not provide credit towards a University of Melbourne degree program.

Yes, there will be an assessment component which will enable you to further build on your skills throughout the program. The assessment will be completed upon conclusion of the course.

Our short courses are ideal for anyone looking to improve or upskill. The course is suitable for learners from a variety of backgrounds, with interest in exploring digital marketing strategy fundamentals. All you need is a laptop and internet connection!

This course is highly immersive. You will be able to interact with a network of likeminded peers via a mix of peer-to-peer discussions and live online sessions.

Upon successful completion you will receive a Melbourne Business School Certificate of Completion. Your certificate takes the form of a shareable digital badge. This provides you the opportunity to showcase to the world your newly acquired skills and serves as a digital record of your achievement.

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