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  •  6 WEEKS (5-7HRS/WK)
  •  $2,650
  •  Download brochure to register interest
Leading Strategy with AI and Exponential Technologies
Course Description

Reimagine your business strategies through the disruptive innovation lens of AI.

Lead your team into the AI-driven future of work

Gain critical insights into how to recognise, apply and benefit from the adoption and integration of AI and related exponential technologies in your industry and sector.

Using an innovative framework, you will learn to reimagine your business strategies through the disruptive innovation lens of AI. By the end of the course, you will leave with a comprehensive strategic approach for leveraging AI's transformative power, ensuring competitive advantage, enhanced efficiency, and sustainable growth.

You will learn about the origins and nature of AI and related exponential technologies shaping the contemporary commercial landscape, the opportunities, threats, and responsibilities they portend and how to harness the incalculable potential of these innovations in the context of your own industry and organisation.

This short course combines familiar business models, case studies, and frameworks over the subsequent six modules to both interrogate and reimagine your business strategy by viewing your organisation through the new lens of Artificial Intelligence.

Who should enrol

Mid- career to senior professionals

Tailored for mid-to-senior professionals across all functional areas, as well as small business owners and entrepreneurs. It is equally beneficial to professionals eager to grasp the impact of AI in business.

Why study the Leading Strategy with AI and Exponential Technologies short course?

Master the Disruptive Potential of AI and Exponential Technologies.

  • Learn how to identify and analyse the impact of AI on your organisation's operations and strategy.
  • Develop skills to leverage AI for tangible results, driving efficiency and securing a competitive edge.
  • Build the foundational knowledge needed to confidently participate in and contribute to critical conversations about AI and its disruptive potential.

Cultivate Customer-Centricity with AI

  • Identify how AI can enhance customer value and personalise service delivery across different market segments.
  • Incorporate AI insights into strategic planning for targeted customer engagement.
  • Develop ethical AI strategies to meet the evolving needs of your customers, building loyalty and advocacy.

Fuel Sustainable Growth with AI

  • Identify the levers and inhibitors of business growth and discover how AI and exponential technologies can be utilised for sustainable expansion.
  • Explore strategies for AI-powered sales forecasting, pipeline management, and market opportunity analysis.
  • Evaluate the challenges and opportunities in creating and implementing AI-driven growth strategies.

What will you study in the Leading Strategy with AI and Exponential Technologies course?

Understand what AI and exponential technologies are and why they matter for you as an organisations leader.

Address how AI and exponential technology will require you to reimagine your organisational strategy and broader market landscape.

Determine how to maximise the value of AI by optimising your available industry and organisational data.

Leverage AI to generate both new and enhanced value for my customers.

Capitalise on AI to improve the probability and liklihood of sustainable growth.

Discover how business leaders decision-making responsibilities change in light of AI.

This immersive program provides participants with the strategic lens and practical know-how to integrate AI and exponential technologies into their organisational strategy for sustainable growth and competitive advantage. It is not just about understanding AI, it is about harnessing its transformative potential to shape the future – a crucial skill for any leader looking to thrive in the years to come.

Geoff Martin
Professor of Strategy, Melbourne Business School

Geoff Martin

Teaching Team

Frequently asked questions

The course fee is $2,650.

Live sessions are an important and valuable part of the Melbourne Business School Online learning experience. Whatever the form of the live session, whether a lecture, a panel discussion with experts, working through relevant case studies, or receiving a practical demonstration of a tool, each live session is purpose built, interactive and highly beneficial to attend live.

We want everyone to be able to participate in our learning community, even if you can't make it to the live sessions. That's why we record all our sessions and make them available to watch later.


Please be aware:

1. dates and times may be subject to change

2. times given are local Melbourne time (AEST) 


Live session dates and times will appear here when scheduled.

No, there are no pre-course work requirements. There will be an orientation module in the first week of the course, which we strongly recommend you work through to set yourself up for success in the program.

Every short course will start with an orientation module that opens at 3pm (local Melbourne time) on the Thursday prior to Monday’s official course start date.

Melbourne Business School Online will release the first module of the course at 9am (local Melbourne time) on Monday of the course start.

Melbourne Business School Online will accept enrolments up until 12pm mid-day (local Melbourne time) on the Monday (start date).

Melbourne Business School is jointly owned by the business community and the University of Melbourne. Melbourne Business School is the approved provider of a range of University of Melbourne degree programs. This short course is not delivered on behalf of, or by, the University of Melbourne, and does not provide credit towards a University of Melbourne degree program.

Yes, there will be an assessment component which will enable you to further build on your skills throughout the program.

There are no formal pre-requisites for this course.

This course is highly immersive. You will be able to interact with a network of likeminded peers via a mix of peer-to-peer discussions and live online sessions.

Upon successful completion you will receive a Melbourne Business School Certificate of Completion. Your certificate takes the form of a shareable digital badge. This provides you the opportunity to showcase to the world your newly acquired skills and serves as a digital record of your achievement.

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