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  •  6 WEEKS (7-8HRS/WK)
  •  $2,350
  •  START: 
Digital Marketing Strategy and Leadership
Course Description

Understand and craft comprehensive digital marketing strategies that seamlessly integrate with broader business goals within any organisational context.

  •  6 WEEKS (7-8HRS/WK)
  •  $2,350
  •  START: 
Digital Marketing Strategy and Leadership
Course Description

Understand and craft comprehensive digital marketing strategies that seamlessly integrate with broader business goals within any organisational context.

Develop a deeper appreciation of the world of digital marketing

Whether you're a digital marketing practitioner, or a business stakeholder with an interest in digital marketing, our cutting-edge online short course will elevate your prowess.

By the end of this course, you'll be armed with the skills of a digital marketing leader. You'll be capable of understanding and crafting comprehensive strategies that seamlessly integrate with broader business goals within any organisational context. Embark on this transformative learning journey and equip yourself with the knowledge, insight and confidence you need to thrive in the ever-evolving digital sphere.

Who should enrol

Mid-career to senior professionals

Tailored for mid-level digital marketers looking to increase their strategic and leadership capabilities, as well as other leaders seeking a deeper understanding of digital marketing's mechanics, this comprehensive program equips you with invaluable insights, perspectives, and methodologies applicable to today's dynamic digital landscape.

Why study the Digital Marketing Strategy short course?

Amplify your digital marketing skillset to meet the needs of an ever-changing landscape

  • Practical real-world digital marketing skills you can apply in your role now and in future  
  • Develop a broad, yet in-depth understanding across campaign strategy and digital channels, and know when to apply them  
  • Career and industry relevant -  co-created by top academic minds and industry leaders

Navigate your way through any digital marketing campaign, strategy, or meeting

  • Students can adopt techniques and tools to confidently dissect and interpret digital marketing plans and results  
  • Learn to communicate plans and performance with various stakeholders within the business

Develop effective digital marketing strategies to make a material difference in your organisation's marketing performance

  • Learn how to plan, launch and execute a successful digital marketing campaign  
  • Establish goals and campaign objectives and learn to be able to measure and track campaign performance

What you will study

Develop broad understanding of the digital marketing landscape, as well as the importance of your customers.  

Learn about messaging and how this fits in with your marketing funnel.

Deep dive into content marketing and how to leverage organic and paid media channels.  

Gain knowledge of social media channels and tactics, including setting up social media campaigns. 

Learn to plan and launch a digital strategy, including measurement tools and techniques.

Apply your digital marketing strategy.

The course content and learning experience was incredibly interactive and enjoyable. I found that I could apply what I learned in the Digital Marketing Strategy short course directly to my role as a marketing manager.

Marketing Manager

Hashim_Student Testimonial

Teaching Team

Frequently asked questions

The 2024 course fee is $2,350.

Live sessions are an important and valuable part of the Melbourne Business School Online learning experience. Whatever the form of the live session, whether a lecture, a panel discussion with experts, working through relevant case studies, or receiving a practical demonstration of a tool, each live session is purpose built, interactive and highly beneficial to attend live.

We want everyone to be able to participate in our learning community, even if you can't make it to the live sessions. That's why we record all our sessions and make them available to watch later.


Please be aware:

1. dates and times may be subject to change

2. times given are local Melbourne time. 


The current scheduled live session are as follows:

  • Thursday 29 August: 6.00-7.00pm
  • Thursday 5 September: 6.00-7.00pm
  • Thursday 12 September: 6.00-7.00pm
  • Thursday 19 September: 6.00-7.00pm
  • Thursday 26 September: 6.00-7.00pm
  • Thursday 3 October: 6.00-7.00pm

No, there will be no pre-course work requirements. There will be an orientation module in the first week of the course, which we strongly recommend you work through to set yourself up for success in the program.

Every short course will start with an orientation module that opens at 3pm (local Melbourne time) on the Thursday prior to Monday’s official course start date.

Melbourne Business School Online will release the first module of the course at 9am (local Melbourne time) on Monday of the course start.

Melbourne Business School Online will accept enrolments up until 12pm mid-day (local Melbourne time) on the Monday (start date).

Melbourne Business School is jointly owned by the business community and the University of Melbourne. Melbourne Business School is the approved provider of a range of University of Melbourne degree programs. This short course is not delivered on behalf of, or by, the University of Melbourne, and does not provide credit towards a University of Melbourne degree program.

Yes, there will be an assessment component which will enable you to further build on your skills throughout the program. The assessment will be completed upon conclusion of the course.

Our short courses are ideal for anyone looking to improve or upskill. The course is suitable for learners from a variety of backgrounds, with interest in exploring digital marketing strategy fundamentals. All you need is a laptop and internet connection!

This course is highly immersive. You will be able to interact with a network of likeminded peers via a mix of peer-to-peer discussions and live online sessions.

Upon successful completion you will receive a Melbourne Business School Certificate of Completion. Your certificate takes the form of a shareable digital badge. This provides you the opportunity to showcase to the world your newly acquired skills and serves as a digital record of your achievement.

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