Learn about messaging and how this fits in with your marketing funnel.

Deep dive into content marketing and how to leverage organic and paid media channels.  

Gain knowledge of social media channels and tactics, including setting up social media campaigns. 

Learn to plan and launch a digital strategy, including measurement tools and techniques.

Apply your digital marketing strategy.

The 2025 course fee is $3,500.

Live sessions are an important and valuable part of the Melbourne Business School Online learning experience. Whatever the form of the live session, whether a lecture, a panel discussion with experts, working through relevant case studies, or receiving a practical demonstration of a tool, each live session is purpose built, interactive and highly beneficial to attend live.

We want everyone to be able to participate in our learning community, even if you can't make it to the live sessions. That's why we record all our sessions and make them available to watch later.

Please be aware:

1. dates and times may be subject to change

2. times given are local Melbourne time. 

The 2025 live session (1 hour per week) schedule will appear here when finalised.

No, there will be no pre-course work requirements. There will be an orientation module in the first week of the course, which we strongly recommend you work through to set yourself up for success in the program.

Every short course will start with an orientation module that opens at 3pm (local Melbourne time) on the Thursday prior to Monday’s official course start date.

Melbourne Business School Online will release the first module of the course at 9am (local Melbourne time) on Monday of the course start.

Melbourne Business School Online will accept enrolments up until 12pm mid-day (local Melbourne time) on the Monday (start date).

Melbourne Business School is jointly owned by the business community and the University of Melbourne. Melbourne Business School is the approved provider of a range of University of Melbourne degree programs. This short course is not delivered on behalf of, or by, the University of Melbourne, and does not provide credit towards a University of Melbourne degree program.

Yes, there will be an assessment component which will enable you to further build on your skills throughout the program. The assessment will be completed upon conclusion of the course.

Our short courses are ideal for anyone looking to improve or upskill. The course is suitable for learners from a variety of backgrounds, with interest in exploring digital marketing strategy fundamentals. All you need is a laptop and internet connection!

This course is highly immersive. You will be able to interact with a network of likeminded peers via a mix of peer-to-peer discussions and live online sessions.

Upon successful completion you will receive a Melbourne Business School Certificate of Completion. Your certificate takes the form of a shareable digital badge. This provides you the opportunity to showcase to the world your newly acquired skills and serves as a digital record of your achievement.